Olympus [mju:] 780
London, 5 March 2007 – Get ready to experience compact digital photography in a new light! With an attractive metal body in silver or black and a 5x optical zoom, the Olympus [mju:] 780 bestows photographers with both beauty and brawn. The powerful lens lets users zoom in for candid shots at a party, or frame nature scenes with added ease and flexibility. Integration of Dual Image Stabilization, combining a mechanical image stabiliser with high ISO settings, ensures images are doubly protected against unwanted blur caused by fast-moving subjects or camera shake – a feature that’s especially handy for shooting at higher magnifications. In addition, its weatherproof* construction mean the [mju:] 780 can be used in all manner of situations – rain, snow or shine – so photographers can keep shooting while others have to stop. Packed with an ample 7.1 Megapixels, this high-performance, stylish all-rounder is just what you’ve been waiting for.
Olympus [mju:] 770 SW
Toughness and style: The Olympus [mju:] 770 SW
London, 25 January 2007 – A camera that’s made to photograph your life should be tough enough to survive it. That’s why the striking [mju:] 770 SW accepts no limits: it’s shockproof* against falls of up to 1.5m, waterproof to 10m depth, as well as being able to withstand temperatures as low as -10 degrees Celsius. Believe it or not, this Olympus [mju:] is even crushproof – withstanding loads up to a staggering 100kg! Its trim metal body won’t buckle under the pressures of everyday life, like forgetting to remove it from a pocket before sitting down – not to mention keeping up with extreme sporting pursuits or anything else an active lifestyle can throw at it. Explore the endless possibilities of tough photography with the chic and extremely durable [mju:] 770 SW, available in three colours: Dark Blue, Titanium Grey, Mocca Brown.
Total freedom
Olympus SP-570 UZ
20x zoom with the Olympus SP-570 UZ
London, 22 January 2008 –The ultra zoom camera category has a new world champion with the new Olympus SP-570 UZ, bringing you closer to the action than ever before with an incredible 20x wide optical zoom. Featuring built-in Dual Image Stabilisation, Olympus’ latest innovation for ambitious, specialist and creative photographers eliminates blur associated with camera shake to deliver razor sharp images, even at high levels of magnification. You can also breathe easy as you close in on the shot of a lifetime: sequential shooting at up to 15fps makes sure you won’t miss a thing.
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